Showing posts with label Online service. Show all posts
Showing posts with label Online service. Show all posts

Monday, 9 April 2018

Web traffic

Web traffic is amount of data sent and received by visitors to a website. It doesn't include traffic generated by bots.
Web traffic is sometimes measured and provides information for monitoring web traffic.
It provides
I) Number of visitors.
II)The average number of page views per visitors .
III) Average visit duration
IV) Average page per duration
V) Domain classes
VI) Busy times
VII)Most required pages
VIII) Referrers
It produce traffic rankings.
SEO is the ongoing practice of optimizing a website to help improve its ranking in search engines.

When you can increase the quality of website traffic and visits to your site, you are also increasing your conversion numbers.

The single aim of all marketing efforts is to increase sales. In order to achieve this online your website needs to have traffic to convert into sale.

Possible ways of obtaining traffic

1.Paid traffic - Adwords, Facebook
2.Organic Search results and seo
3.Referral
4.Social media

Recommended topics :
Website


Monday, 5 February 2018

What is a website? What are it's types?

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
 It is accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.
Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc.
Webpage:
 Webpage are the building blocks of websites.
The World Wide Web(www) was created in 1990 by British CERN phycisit Tim Berners Lee.
File Transfer Protocol and Gopher protocol were used to retrieve individual files from a server.
These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Static website :
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in HTML and cascading style sheets (CSS)  to control the appearance of the website beyond the basic HTML.
Images are commonly used to effect the desired appearance of the browser.
Audio and video can also be considered as static.
Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user.
Static website can be edited using four broad categories.
1. Text editor such as notepad or text edit.
2.WYSIWYG offline editor such as Microsoft Front page and Adobe Dreamweaver.
3.WYSIWYG online editor such as widgets, intro,  blogs.
4.Template based editor such as iweb.
Dynamic website :
A dynamic website is one that changes or customizes itself frequently and automatically.
A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
Multimedia and Interactive content:
A 2010-era trend in websites called "responsive design" has given the best of viewing experience as it provides with a device based layout for users. These websites change their layout according to the device or mobile platform thus giving a rich user experience.