How to create social media page designs?

In these days every business started having social media pages.
The profile picture, cover image and background images act like billboard space for companies to communicate their brand.

1.Showcase company branding products and community.
In cover/banner page. The company's logo is displayed as profile picture. It is good to consistently update the images to keep thing consistently fresh.
While designing company brand it should demonstrate the service and make strong call to action.
2.Use the correct image size
Facebook - 852x315 cover photo,  180x180 profile picture
Google+ - 2120x1192 cover photo, 800x800 profile picture
YouTube - 2560x1440 cover photo, 800x800 channel icon.
Twitter - 1252x626 cover photo, 73x73 profile picture.
3.Create your design in RGB mode
Since it is going to display on screen.No CMYK colors are needed.
4. Make your design visually consistent
It is important to make sure that all designs are visually cohesive.
5.Devote more spaces to image than to text.
The brain process images thousand times faster than text. It is good to have content as image based.
6.Pay attention to how the placement of profile pictures interacts with the viewers.
7.It is important to make sure that your design abide the rules.
8.If the design is for promotion make it simple and good.
9.Design should be creative and visually engaging.

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Digital marketing

How to create facebook ads?

Facebook ads are done to promote your page and reach your audience more easily.
It offers wide variety of paid options and placements. Mainly ads are composed into 3 broken elements.
1.Campaigns : It consists of all your assets.
2.Ad sets : If we are targeting for seperate audience with different characteristics you will need an individual adset for each.
3. Ads :
Your actual ads live within your ad sets. Each adset can hold a variety of ads that vary in color,  images etc.

To create an ad consider these ways

1. Determine the most appropriate editor
It offers two different tools for creating a paid ad
I)Ads manager
II) Power editor

2. Choose an objective
Initial step involved is choosing an objective .There are 10 different objectives to choose from .It helps to send people to your website.

Facebook's ad option include
Page post engagement
Page likes
Click to website
Event response
Video views etc..

3. Choose your audience
When you opt for paid ad you need to choose the right target audience.
Options included are location,  age , gender, interest,  generation etc..

4.Set your budget
It might be daily budget,  annual or lifetime.

5.Create your ad
It is in two formats namely links and carousel.

In links it might be a single image or multi image.

Carousel is for scrolling three to five images. Recommended size 600X600 pixels. Image ratio 1:1.

6. Report the performance
Once your ads are running you will need to find how far it reached to see the performance, you take a look in facebook ad manager and your marketing software.

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Digital marketing

Static website and Desktop website

There are basically two main types of websites.
1.Static website
2.Dynamic website
Static site:
Static site is one that is usually written in plain HTML and what is in the code of page is what is displayed to the user. Information in page doesnot changes and it's look like printed. It is made available by web browser over HTTP.Static web pages are suitable for the contents that never or rarely need to be updated, though modern static site generators are changing
Advantage :
1.Quick to develop
2.Cheap to develop
3.Cheap to host.
Disadvantage 
Requires web development expertise to update site.
Content can be stagnant.
Dynamic site :
Dynamic site written using server side scripting language such as PHP, ASP, JSP. In such site the content is called in by scripting language from some other files or database. It is a collection of dynamic webpage whose content changes dynamically. Content is accessed from CMS (content management system).
Client side scripting generates content at the client computer on the basis of user input. Web browser downloads the webpage from server and process the code within the page to render information to the user.
In server side scripting the software runs on server and processing is completed in server then plain pages are sent to the user.
Advantage :
Much more functional.
Much easier to update.
New content brings people back to site and helps in search engines.
It can work as a system to allow staff or users to collaborate.
Disadvantage :
Slower/more expensive to develop.
Hosting costs a little more.

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Websites

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Why logo is needed for business? How much it is important?

A major reason to have unique logo is to create usefulness in making a best first impression to the audience.

Logos are intended to be the face of the company .

Business from start-ups to large scale creates a logo to have good impression. 

Logos help business to endeavor to create and long lasting positive impact to the viewers. 

Brand identity :

Logos are the most effective branding tool to build your business brand identity in the market. If your logo can convey your business message effectively and in an impressive way, it can help you easily create a unique identity. It will also help you build a strong profile for your business.

Recognition :

It gives recognition for high standards of the services and products. 

Professionalism:

It gives professional approach for your business. It represent quality and trusted service offered by you. 

Healthy competition :

A good eye catchy logo grabs the people attention easily. It helps to take care of the attention in more healthy and strong manner. 

Potential consumers can grasp your brand message on seeing your logo anywhere.

A good logo must convey about your business when people have look at it. 

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Graphics design

Motion graphics

Email marketing. How email marketing plays an important role in improvisation?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

It refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers .
Email marketing has evolved rapidly alongside the technological growth of the 21st century.
Email marketing can be carried out through different types of emails:
1.Transactional emails
2.Transactional emails are usually triggered based on a customer's action with a company.
3.Direct emails
Direct emails :
Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.
Mobile Email marketing :
Email marketing develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to advertise to more users and to make them view advertising for longer.
Advantages
Email marketing is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high.
Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign.
Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients.
Email provides a cost-effective method to test different marketing content, including visual, creative, marketing copy, and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of marketing campaigns, both print and digital.
Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive the email.
Opt-in email advertising :
Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. It may involve hand shake protocol between sender and receiver.

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What is a web server? What is its importance?

A web server is a computer system that processes requests via HTTP, the basic network protocol used to distribute information on the World Wide Web.
          The primary function of a web server is to store, process and deliver web pages to clients. The communication between client and server takes place using the Hypertext Transfer Protocol (HTTP). Pages delivered are most frequently HTML documents, which may include images, style sheets and scripts in addition to text content.
         A user agent, commonly a web browser or web crawler, initiates communication by making a request for a specific resource using HTTP
        While the primary function is to serve content, a full implementation of HTTP also includes ways of receiving content from clients. This feature is used for submitting web forms, including uploading of files.
         The behaviour of the web server can be scripted in separate files, while the actual server software remains unchanged.
Web servers are not only used for serving the World Wide Web. They can also be found embedded in devices such as printers, routers, webcams and serving only a local network.
Web servers are able to map the path component of a Uniform Resource Locator (URL) into:
A local file system resource (for static requests)
An internal or external program name (for dynamic requests)
The URL of a website requested by client
http://www.yobha.in
The web server then reads the file, if it exists, and sends a response to the client's web browser. The response will describe the content of the file and contain the file itself or an error message will return saying that the file does not exist or is unavailable.
Load limits :
It can serve only a certain maximum number of requests per second (RPS, also known as queries per second or QPS) depending on:
1.Its own settings,
2.The HTTP request type,
3.Whether the content is static or dynamic.

What is a website? What are it's types?

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

 It is accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.
Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc.
Webpage:
 Webpage are the building blocks of websites.
The World Wide Web(www) was created in 1990 by British CERN phycisit Tim Berners Lee.
File Transfer Protocol and Gopher protocol were used to retrieve individual files from a server.
These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Static website :
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in HTML and cascading style sheets (CSS)  to control the appearance of the website beyond the basic HTML.
Images are commonly used to effect the desired appearance of the browser.
Audio and video can also be considered as static.
Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user.
Static website can be edited using four broad categories.
1. Text editor such as notepad or text edit.
2.WYSIWYG offline editor such as Microsoft Front page and Adobe Dreamweaver.
3.WYSIWYG online editor such as widgets, intro,  blogs.
4.Template based editor such as iweb.
Dynamic website :
A dynamic website is one that changes or customizes itself frequently and automatically.
A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
Multimedia and Interactive content:
A 2010-era trend in websites called "responsive design" has given the best of viewing experience as it provides with a device based layout for users. These websites change their layout according to the device or mobile platform thus giving a rich user experience.