How to create social media page designs?

In these days every business started having social media pages.
The profile picture, cover image and background images act like billboard space for companies to communicate their brand.

1.Showcase company branding products and community.
In cover/banner page. The company's logo is displayed as profile picture. It is good to consistently update the images to keep thing consistently fresh.
While designing company brand it should demonstrate the service and make strong call to action.
2.Use the correct image size
Facebook - 852x315 cover photo,  180x180 profile picture
Google+ - 2120x1192 cover photo, 800x800 profile picture
YouTube - 2560x1440 cover photo, 800x800 channel icon.
Twitter - 1252x626 cover photo, 73x73 profile picture.
3.Create your design in RGB mode
Since it is going to display on screen.No CMYK colors are needed.
4. Make your design visually consistent
It is important to make sure that all designs are visually cohesive.
5.Devote more spaces to image than to text.
The brain process images thousand times faster than text. It is good to have content as image based.
6.Pay attention to how the placement of profile pictures interacts with the viewers.
7.It is important to make sure that your design abide the rules.
8.If the design is for promotion make it simple and good.
9.Design should be creative and visually engaging.

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How to create facebook ads?

Facebook ads are done to promote your page and reach your audience more easily.
It offers wide variety of paid options and placements. Mainly ads are composed into 3 broken elements.
1.Campaigns : It consists of all your assets.
2.Ad sets : If we are targeting for seperate audience with different characteristics you will need an individual adset for each.
3. Ads :
Your actual ads live within your ad sets. Each adset can hold a variety of ads that vary in color,  images etc.

To create an ad consider these ways

1. Determine the most appropriate editor
It offers two different tools for creating a paid ad
I)Ads manager
II) Power editor

2. Choose an objective
Initial step involved is choosing an objective .There are 10 different objectives to choose from .It helps to send people to your website.

Facebook's ad option include
Page post engagement
Page likes
Click to website
Event response
Video views etc..

3. Choose your audience
When you opt for paid ad you need to choose the right target audience.
Options included are location,  age , gender, interest,  generation etc..

4.Set your budget
It might be daily budget,  annual or lifetime.

5.Create your ad
It is in two formats namely links and carousel.

In links it might be a single image or multi image.

Carousel is for scrolling three to five images. Recommended size 600X600 pixels. Image ratio 1:1.

6. Report the performance
Once your ads are running you will need to find how far it reached to see the performance, you take a look in facebook ad manager and your marketing software.

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