Monday, 9 April 2018

Web traffic

Web traffic is amount of data sent and received by visitors to a website. It doesn't include traffic generated by bots.
Web traffic is sometimes measured and provides information for monitoring web traffic.
It provides
I) Number of visitors.
II)The average number of page views per visitors .
III) Average visit duration
IV) Average page per duration
V) Domain classes
VI) Busy times
VII)Most required pages
VIII) Referrers
It produce traffic rankings.
SEO is the ongoing practice of optimizing a website to help improve its ranking in search engines.

When you can increase the quality of website traffic and visits to your site, you are also increasing your conversion numbers.

The single aim of all marketing efforts is to increase sales. In order to achieve this online your website needs to have traffic to convert into sale.

Possible ways of obtaining traffic

1.Paid traffic - Adwords, Facebook
2.Organic Search results and seo
3.Referral
4.Social media

Recommended topics :
Website


Thursday, 29 March 2018

How to create social media page designs?

In these days every business started having social media pages.
The profile picture, cover image and background images act like billboard space for companies to communicate their brand.

1.Showcase company branding products and community.
In cover/banner page. The company's logo is displayed as profile picture. It is good to consistently update the images to keep thing consistently fresh.
While designing company brand it should demonstrate the service and make strong call to action.
2.Use the correct image size
Facebook - 852x315 cover photo,  180x180 profile picture
Google+ - 2120x1192 cover photo, 800x800 profile picture
YouTube - 2560x1440 cover photo, 800x800 channel icon.
Twitter - 1252x626 cover photo, 73x73 profile picture.
3.Create your design in RGB mode
Since it is going to display on screen.No CMYK colors are needed.
4. Make your design visually consistent
It is important to make sure that all designs are visually cohesive.
5.Devote more spaces to image than to text.
The brain process images thousand times faster than text. It is good to have content as image based.
6.Pay attention to how the placement of profile pictures interacts with the viewers.
7.It is important to make sure that your design abide the rules.
8.If the design is for promotion make it simple and good.
9.Design should be creative and visually engaging.

Recommended topics
Digital marketing

Wednesday, 28 March 2018

How to create facebook ads?

Facebook ads are done to promote your page and reach your audience more easily.
It offers wide variety of paid options and placements. Mainly ads are composed into 3 broken elements.
1.Campaigns : It consists of all your assets.
2.Ad sets : If we are targeting for seperate audience with different characteristics you will need an individual adset for each.
3. Ads :
Your actual ads live within your ad sets. Each adset can hold a variety of ads that vary in color,  images etc.

To create an ad consider these ways

1. Determine the most appropriate editor
It offers two different tools for creating a paid ad
I)Ads manager
II) Power editor

2. Choose an objective
Initial step involved is choosing an objective .There are 10 different objectives to choose from .It helps to send people to your website.

Facebook's ad option include
Page post engagement
Page likes
Click to website
Event response
Video views etc..

3. Choose your audience
When you opt for paid ad you need to choose the right target audience.
Options included are location,  age , gender, interest,  generation etc..

4.Set your budget
It might be daily budget,  annual or lifetime.

5.Create your ad
It is in two formats namely links and carousel.

In links it might be a single image or multi image.

Carousel is for scrolling three to five images. Recommended size 600X600 pixels. Image ratio 1:1.

6. Report the performance
Once your ads are running you will need to find how far it reached to see the performance, you take a look in facebook ad manager and your marketing software.

Recommended topics.
Digital marketing

Thursday, 22 March 2018

What is html?

 HTML

 What is HTML?
HTML is the standard markup language for creating Web pages.
HTML stands for Hyper Text Markup Language
HTML describes the structure of Web pages using markup
HTML elements are represented by tags.

Who developed HTML?
HTML was developed by W3C and WHATWG in 1993.
It's latest release was version 5.1. Extended from SGML to XHTML.
What is the file name extension of HTML?
File name extension is. html and .htm
How and where to write HTML code?
Html is used to create webpage.
To write html follow these simple steps.
Step 1: Open Notepad (PC)
Windows 8 or later:
Open the Start Screen (the window symbol at the bottom left on your screen). Type Notepad.
Windows 7 or earlier:
Open Start > Programs > Accessories > Notepad
Step 2: Write Some HTML
<!DOCTYPE html>
<html>
<body>

<h1>My First Heading</h1>

<p>My first paragraph.</p>

</body>
</html>
Step 3: Save the HTML Page
Save the file on your computer. Select File > Save as in the Notepad menu.
Name the file "file name. htm" and set the encoding to UTF-8 (which is the preferred encoding for HTML files).
You can use either .htm or .html as file extension.
Step 4: View the HTML Page in Your Browser
Open the saved HTML file in your favorite browser (double click on the file, or right-click - and choose "Open with")
HTML  Structure:
<!DOCTYPE html>
<html>
<head>
<title>Page title</title>
</head>
<body>
<h1>This is a heading</h1>
<p>This is a paragraph.</p>
<p>This is another paragraph.</p>
</body>
</html>
Note:Only the content inside the <body> section is displayed in a browser.
All HTML documents must start with a document type declaration: <!DOCTYPE html>.
The HTML document itself begins with <html> and ends with </html>.
The visible part of the HTML document is between <body> and </body>.
HTML Headings:
HTML headings are defined with the <h1> to <h6> tags.
<h1> defines the most important heading. <h6> defines the least important heading:
Example :
<h1>Welcome</h1>
In the output Welcome is displayed as an output which is given between the tags <h1> and </h1>.
HTML Horizontal Rules:
The <hr> tag defines a thematic break in an HTML page, and is most often displayed as a horizontal rule.
The <hr> element is used to separate content (or define a change) in an HTML page:
Example:
<h1>This is heading 1</h1>
<p>This is some text.</p>
<hr>
HTML Paragraphs:
HTML paragraphs are defined with the <p> tag:
Example :
<p>Hi friend </p>
HTML Line Breaks:
The HTML <br> element defines a line break.Use <br> if you want a line break (a new line) without starting a new paragraph:
Example

<p>This is<br>a paragraph<br>with line breaks.</p>
The <br> tag is an empty tag, which means that it has no end tag.
The HTML <pre> Element:
The HTML <pre> element defines preformatted text.
The text inside a <pre> element is displayed in a fixed-width font (usually Courier), and it preserves both spaces and line breaks:
Example
<pre>
  Priya is my friend.
She lives in Chennai.
</pre>
The HTML Style Attribute
Setting the style of an HTML element, can be done with the style attribute.
The HTML style attribute has the following syntax:
<tagname style="property:value;">
The property is a CSS property. The value is a CSS value.
HTML Background Color
The background-color property defines the background color for an HTML element.
This example sets the background color for a page to blue:
Example
<body style="background-color:powderblue;">
<h1>This is a heading</h1>
<p>This is a paragraph.</p>
</body>
HTML Text Color
The color property defines the text color for an HTML element:
Example
<h1 style="color:blue;">This is a heading</h1>
<p style="color:red;">This is a paragraph.</p>
HTML Fonts
The font-family property defines the font to be used for an HTML element:

Example

<h1 style="font-family:verdana;">Welcome</h1>
<p style="font-family:courier;">Hi friend .</p>
HTML Text Size
The font-size property defines the text size for an HTML element:
Example
<h1 style="font-size:300%;">Welcome</h1>
HTML Text Alignment
The text-align property defines the horizontal text alignment for an HTML element:
Example
<h1 style="text-align:center;">Centered Heading</h1>
<p style="text-align:center;">Centered paragraph.</p>
HTML Images Syntax
In HTML, images are defined with the <img> tag.
The <img> tag is empty, it contains attributes only, and does not have a closing tag.
The src attribute specifies the URL (web address) of the image:
<img src="url" alt="some_text" style="width:width;height:height;">
The alt Attribute
The alt attribute provides an alternate text for an image, if the user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).
If a browser cannot find an image, it will display the value of the alt attribute:
Example
<img src="rose. gif" alt=" Icon" style="width:128px;height:128px;">
Image Size - Width and Height
You can use the style attribute to specify the width and height of an image.
The values are specified in pixels (use px after the value):
Example
<img src="rose .gif" alt=" Icon" style="width:128px;height:128px;">
Always specify width and height to avoid flicker.
HTML Links - Hyperlinks
HTML links are hyperlinks.
Syntax:
In HTML, links are defined with the <a> tag:
<a href="url">link text</a>
Example
<a href="https://www.google.com/html/">
The href attribute specifies the destination address
The link text is the visible part .
Clicking on the link text will send you to the specified address.
HTML Link Colors
By default, a link will appear like this

An unvisited link is underlined and blue
A visited link is underlined and purple
An active link is underlined and red
Example:
<style>
a:link    {color:green; background-color:transparent; text-decoration:none}
a:visited {color:pink; background-color:transparent; text-decoration:none}
a:hover   {color:red; background-color:transparent; text-decoration:underline}
a:active  {color:yellow; background-color:transparent; text-decoration:underline}
</style>

Recommended topics :
Website

Monday, 12 March 2018

Content Marketing

Content Marketing
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
According to James O'Brein,
Idea of content marketing is to give something useful and get something in return.
It is most often used by business. It is used to
1.Attract attention and to lead.
2.Expand their customers base.
3.Engage an online community of users.
It helps in attracting and transforming prospects into customers by creating and sharing valuable free content.
It helps in increasing brand awareness and visibility.
It is a long term strategy focus on building strong relationship.
Content must be valuable, relevant and consistent.
Content marketing has changed the way of business interaction. Simply advertising is not enough. It is important to give out advice , engaging with real facts etc..
Benefits :
Community of loyal customers.
Brand an authority.
You get to know your customers.
Improves SEO.
Content adds more value.
It helps more for your business in the digital world. 

Wednesday, 7 March 2018

How to create animated short film?

How to create an Animated short film?
Tools used are
                 1.Photoshop
                 2.Premiere
                 3.Illustrator /Coral draw
Step-1: Figure out what story you want to tell.
             First you need a story. A good story. First start making an outline.
Once you figure out what you want to tell or show you can start create your storyboard on your storyboard. You can write scripts as well. If you prefer a more definite plan start developing more.
Step -2:Create the character
          A good place to start is designing your characters. If you like you can draw your character from several view points.
Step-3 : Create your storyboard
        A story board does not need to be super realistic. So draw all the key poses. You can use Premiere Pro,  After effects and Photoshop.
Step-4: Create animatics
      Start timing how the elements work together as they move.
Step-5: Creating the background layout
      To have a solid story and animatics look good, we can start video production.
Step-6:Create Dope sheet
    Dope sheet / exposure sheets are very useful because timing is key in animation.
Step-7:Create the rough animation
      After timing the animation you can actually start animating. Start animating roughly.
Step-8:Clean-up
     Once you are happy with your animation you can start cleaning up the line art.
Step-9:Inbetweening
   In -betweens are vital for smooth animation. Keys lead the animation but in-between smooth out the movement. This process is called in-betweening.
Step-10:Digital Inking and Painting of the painting characters
   Once you cleaned up, in between then do coloring.
Step-12: Compostiing
  Composting is the process of combining all the elements into one scene. 

Thursday, 1 March 2018

Static website and Desktop website


There are basically two main types of websites.
1.Static website
2.Dynamic website
Static site:
Static site is one that is usually written in plain HTML and what is in the code of page is what is displayed to the user. Information in page doesnot changes and it's look like printed. It is made available by web browser over HTTP.Static web pages are suitable for the contents that never or rarely need to be updated, though modern static site generators are changing
Advantage :
1.Quick to develop
2.Cheap to develop
3.Cheap to host.
Disadvantage 
Requires web development expertise to update site.
Content can be stagnant.
Dynamic site :
Dynamic site written using server side scripting language such as PHP, ASP, JSP. In such site the content is called in by scripting language from some other files or database. It is a collection of dynamic webpage whose content changes dynamically. Content is accessed from CMS (content management system).
Client side scripting generates content at the client computer on the basis of user input. Web browser downloads the webpage from server and process the code within the page to render information to the user.
In server side scripting the software runs on server and processing is completed in server then plain pages are sent to the user.
Advantage :
Much more functional.
Much easier to update.
New content brings people back to site and helps in search engines.
It can work as a system to allow staff or users to collaborate.
Disadvantage :
Slower/more expensive to develop.
Hosting costs a little more.

Recommended topics:
Websites

Also visit here for free website :
http://www.yobha.in

Wednesday, 21 February 2018

Why logo is needed for business? How much it is important?

A major reason to have unique logo is to create usefulness in making a best first impression to the audience.

Logos are intended to be the face of the company .

Business from start-ups to large scale creates a logo to have good impression. 

Logos help business to endeavor to create and long lasting positive impact to the viewers. 

Brand identity :

Logos are the most effective branding tool to build your business brand identity in the market. If your logo can convey your business message effectively and in an impressive way, it can help you easily create a unique identity. It will also help you build a strong profile for your business.

Recognition :

It gives recognition for high standards of the services and products. 

Professionalism:

It gives professional approach for your business. It represent quality and trusted service offered by you. 

Healthy competition :

A good eye catchy logo grabs the people attention easily. It helps to take care of the attention in more healthy and strong manner. 

Potential consumers can grasp your brand message on seeing your logo anywhere.

A good logo must convey about your business when people have look at it. 

Recommended topics:





Tuesday, 6 February 2018

Email marketing. How email marketing plays an important role in improvisation?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
It refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers .
Email marketing has evolved rapidly alongside the technological growth of the 21st century.
Email marketing can be carried out through different types of emails:
1.Transactional emails
2.Transactional emails are usually triggered based on a customer's action with a company.
3.Direct emails
Direct emails :
Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies.
Mobile Email marketing :
Email marketing develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to advertise to more users and to make them view advertising for longer.
Advantages
Email marketing is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high.
Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign.
Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behavior of the recipients.
Email provides a cost-effective method to test different marketing content, including visual, creative, marketing copy, and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of marketing campaigns, both print and digital.
Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive the email.
Opt-in email advertising :
Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. It may involve hand shake protocol between sender and receiver.

Let us change digitally to improve our service and make all get benefitted.
As of I heard I found digital marketing done by this certain Company  in their websites.http://www.yobha.in

What is a web server? What is its importance?

A web server is a computer system that processes requests via HTTP, the basic network protocol used to distribute information on the World Wide Web.
          The primary function of a web server is to store, process and deliver web pages to clients. The communication between client and server takes place using the Hypertext Transfer Protocol (HTTP). Pages delivered are most frequently HTML documents, which may include images, style sheets and scripts in addition to text content.
         A user agent, commonly a web browser or web crawler, initiates communication by making a request for a specific resource using HTTP
        While the primary function is to serve content, a full implementation of HTTP also includes ways of receiving content from clients. This feature is used for submitting web forms, including uploading of files.
         The behaviour of the web server can be scripted in separate files, while the actual server software remains unchanged.
Web servers are not only used for serving the World Wide Web. They can also be found embedded in devices such as printers, routers, webcams and serving only a local network.
Web servers are able to map the path component of a Uniform Resource Locator (URL) into:
A local file system resource (for static requests)
An internal or external program name (for dynamic requests)
The URL of a website requested by client
http://www.yobha.in
The web server then reads the file, if it exists, and sends a response to the client's web browser. The response will describe the content of the file and contain the file itself or an error message will return saying that the file does not exist or is unavailable.
Load limits :
It can serve only a certain maximum number of requests per second (RPS, also known as queries per second or QPS) depending on:
1.Its own settings,
2.The HTTP request type,
3.Whether the content is static or dynamic.

Monday, 5 February 2018

What is a website? What are it's types?

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
 It is accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.
Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc.
Webpage:
 Webpage are the building blocks of websites.
The World Wide Web(www) was created in 1990 by British CERN phycisit Tim Berners Lee.
File Transfer Protocol and Gopher protocol were used to retrieve individual files from a server.
These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Static website :
A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in HTML and cascading style sheets (CSS)  to control the appearance of the website beyond the basic HTML.
Images are commonly used to effect the desired appearance of the browser.
Audio and video can also be considered as static.
Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user.
Static website can be edited using four broad categories.
1. Text editor such as notepad or text edit.
2.WYSIWYG offline editor such as Microsoft Front page and Adobe Dreamweaver.
3.WYSIWYG online editor such as widgets, intro,  blogs.
4.Template based editor such as iweb.
Dynamic website :
A dynamic website is one that changes or customizes itself frequently and automatically.
A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
Multimedia and Interactive content:
A 2010-era trend in websites called "responsive design" has given the best of viewing experience as it provides with a device based layout for users. These websites change their layout according to the device or mobile platform thus giving a rich user experience.